In my research, I used UK tribes to gain an understanding of who would be my target audience. I found out that the my media product falls under the category of URBAN. Individuals that are referred to as urban usually wear urban clothesand listen to urban music. Urban music can be broken down and categorised into different genres such a rap, uk bass, funky to old school jungle, hip hop ,grime and R&B. My magazine takes the R&Broute, with an R&B male featuring on the front cover.Below are images of the different styles that they wear.